Findings Page 7
Primary Sources of Information About CAM Treatments
People aged 50 and older who use CAM get their information about it from a variety of sources, as Figure 10 shows. They are most likely to learn about CAM from family or friends (26 percent), followed by the Internet (14 percent), their physician (13 percent; 21 percent for all health care providers), publications including magazines, newspapers, and books (13 percent), and radio or television (7 percent). College graduates are less likely to report getting information from radio and television (1 vs. 9 percent of those who attended college or have less education); no other demographic differences were found. Only one significant difference exists in the sources they consulted in 2010, compared with 4 years earlier: they are more likely to turn to the Internet in 2010 than in 2006 (14 vs. 10 percent).